PAC SUN Experience

The store that I visited was Pac Sun. It is a store for both men and women. They sale some of the latest trends for individuals. My perceptions of the store before hand were that they really wouldn't have anything I would like, it was just a boring store, nothing would fit me, etc. They ambiance of the place was actually good! It has a summertime feel to it. They "sunshinyness"(if that's a word), can bring a little umph to ones day, especially if its cold outside. They have the Beach boards, etc. The sales people were pretty helpful. I asked a few questions and they answered just fine. Right now, they have swimsuits in the display. They weren't that appealing to me because I don't wear two piece swimsuits. They had some nice colors though. My perception after my experience was wrong, in some sense. Pac Sun does have merchandise that i like. But, I'm not able to wear the clothes. It actually was a live store. My perceptions were both right and wrong!

Questions for Test

1. How many steps are in the business-to-business buying process?
a. 6
b. 7
c. 5
d. 4

2. What are the six stages of hierarchy of effects model?
a. awareness, liking, knowledege, preference, conviction, and actual purchase.
b. effects, purchase, knowing, loving, conviction, and awareness
c. awareness, knowledge, actual purchase, buying, preference, and liking
d. conviction, purchasing, affects, liking, preference,and knowledge

3. Which can be considered as a spokesperson
a. CEO
b. Celebrities
c. Experts
d. Typical Persons
e. All the Above

4. Which roles are played in the buying center?
a. Gatekeepers
b. influencers
c. purchasers
d. deciders
e. none of the above
f. All the above

http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA..

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RAW Experience

I attended two Raw exhibits including my own. I believe our exhibit was succesful! We had an overflow of people coming to watch our video as well as participating in interviews. The point that we were trying to make came across. I could tell this by the responses we were getting for our video. People could'nt believe the pictures that they were seeing from the video of people drunk, falling over, in hospitals, and urinating on themselves. Their reactions were PRICELESS!To make it better, i would say we could have done the exhibit more than once, just to get more numbers. The second exhibit i attended was with the group that did the mock tailgate. They were awsome! They wore shirts that saidunexpected disease, can't afford rent, beer pong champ, 10 days in jail, etc. They actually played ping pong outside of Lawson and chugged. Their was nothing i thought they could have done differently. I do believe that these activites raised awarness about binge drinking. The reason I believe this is because of reactions and they were getting info they 9 times out of 10 did not know about. It was a GREAT Experience! Lots of FUN!

Sample Test Question

1. What does Stage 1 in designing an IMC program consist of?
a. Identify
b. coordinate
c. Manage
d. All the above

2.How many approaches are there to GIMC?
a. 1
b. 2
c. 4
d. 6
e. none of above

3. Which is the Attitude Sequence?
a. cognitive, affective, conative
b. affective, conative, cognitive
c. conative, cognitive, affective
d. affective, cognative, cognitive

Blog #3

The Brand Name of my product is Intel. The five things that come to mind when i think of this product is: reliable, ancient, lightweight, useful, and longlasting. The things that shaped my perception about my Intel Laptop is the media, and I have an aunt that works for the company. I have discussed it with her. The top ten things that brandtags.net had to say was: inside, computer, chip, processor, pc, fast, pentium, cpu, smart, and monopoly. My perception of the product diifers greatly in what others said. I totally think of different things when it comes to Intel. I have not completely come up with a reason why this is so.