1. What does Stage 1 in designing an IMC program consist of?
a. Identify
b. coordinate
c. Manage
d. All the above
2.How many approaches are there to GIMC?
a. 1
b. 2
c. 4
d. 6
e. none of above
3. Which is the Attitude Sequence?
a. cognitive, affective, conative
b. affective, conative, cognitive
c. conative, cognitive, affective
d. affective, cognative, cognitive
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