Questions for Test

1. How many steps are in the business-to-business buying process?
a. 6
b. 7
c. 5
d. 4

2. What are the six stages of hierarchy of effects model?
a. awareness, liking, knowledege, preference, conviction, and actual purchase.
b. effects, purchase, knowing, loving, conviction, and awareness
c. awareness, knowledge, actual purchase, buying, preference, and liking
d. conviction, purchasing, affects, liking, preference,and knowledge

3. Which can be considered as a spokesperson
a. CEO
b. Celebrities
c. Experts
d. Typical Persons
e. All the Above

4. Which roles are played in the buying center?
a. Gatekeepers
b. influencers
c. purchasers
d. deciders
e. none of the above
f. All the above